All buyers will be required to tour the hotel prior to submitting an offer. We will be hosting property tours on the dates noted below. If you are interested in touring, please contact Eric Guerrero at firstname.lastname@example.org, or +1 (713) 955-0012, or Dan MacDonnell at email@example.com, or + 1 (310) 855-4224, to book an appointment.
- Monday, July 11, 2022, to Wednesday, July 13, 2022
The call-for-offer deadline is scheduled for Wednesday, July 27, 2022; we will release details soon about the offer requirements. After the initial offer deadline, the top buyers will be invited to submit a second offer in a best and final round. All offers will be evaluated and accepted or rejected at the discretion of the seller.
Operational Upside After Renovations
Per the April 2022 STR Report, the hotel ranked fourth out of eight competitive hotels in terms of year-to-date RevPAR, which shows significant room for improvement for a stronger operator. Upon completion of the change-of-ownership PIP, an investor will have a newly updated, Marriott-branded, limited-service product with the ability to increase occupancy and ADR by implementing aggressive sales tactics to capture more demand and maximize RevPAR penetration to outperform the other hotels in the competitive set.
Prior to the COVID-19 pandemic, the hotel registered an average GOP of 31.5%. Great upside exists for a more “hands on” owner/operator to restructure the Hotel’s operations, establish yield-management strategies, and initiate cost-containment initiatives to maximize RevPAR penetration and NOI flow-through.
Robust Recovery For Drive-To Leisure Markets
The hotel’s trailing-twelve-month (TTM) rooms revenue equated to $3,450,000 (rounded) as of March 2022, reflecting a 62.6% increase compared to the same period ending March 2021.
Prior to the onset of the COVID-19 pandemic in 2020, the hotel registered a consistent rooms revenue trend from 2016 through 2019, averaging over $4,000,000 annually and yielding an average RevPAR of $135 (rounded).
With long summers and mild winters, Sonoma County holds year-round events and festivals throughout the entire calendar year, driving strong and continuous demand to this region.
For the TTM period ending in March 2022, demand and revenue levels for this Santa Rosa/Sonoma competitive submarket of hotels rose 44.0% and 118.2%, respectively, compared to the same period ending March 2021.
Highly Sought-After Marriott Franchise
Upon completion of the change-of-ownership PIP, an investor can expect a new, 20-year license agreement with Marriott.
Fairfield by Marriott’s over 30-year legacy of performance offers owners and franchisees a highly efficient economic model that delivers strong results. As the second-largest Marriott International Inc. brand, Fairfield by Marriott is a proven performer and is growing rapidly. The brand consistently exceeds goals across key metrics, including guest satisfaction, RevPAR, Marriott-channel contribution, and owner satisfaction.
Excellent Location Among Strong Leisure Demand Generators
The property has an excellent location along State Highway 116/Gravenstein Highway, approximately six miles west of north/south U.S. Highway 101, a major route that extends through the states of California, Oregon, and Washington.
The property benefits from its strategic location in Sebastopol, California, which offers a quieter and more relaxing stay than the larger city of Santa Rosa, as well as closer proximity to Sonoma County’s natural landscape destinations.
Major demand generators in the area include the numerous wineries nearby, various world-class restaurants, the Russian River, Bodega Bay, top-notch golf courses, museums, champagne cellars, and activities such as tours and whale watching.
Located within the greater San Francisco Bay Area, home to 7.75 million residents, and a relatively short drive from both San Francisco International Airport and Oakland International Airport, which welcomed a combined total of 32.5 million passengers in 2021, the property benefits from a large and affluent surrounding population to support leisure demand.
The property is being offered free and clear of any management encumbrances, providing an investor with the flexibility to revamp and improve operational strategies.
Resize thumb images to 270px (width) x 180px (note: thumb height should consistent), and place in "thumbs" folder inside the "gallery" folder. Full size images should be resized to 1000px (width) with any height
Thumb images should be the same filename as the full size images.
Image file name format: [number] - [word] example: "1 - Front View"