Fairfield Inn & Suites by Marriott Lubbock Southwest

6435 50th Street, Lubbock, TX 79407, US

Execute Confidentiality Agreement

THE OFFERING

HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, is pleased to present the opportunity to acquire the 101-key Fairfield Inn & Suites by Marriott Lubbock Southwest, a high-quality, limited-service hotel asset that features custom design elements.

CALL-FOR-OFFER DATE: FRIDAY, OCTOBER 31, 2025, BY 5:00 PM CDT​​​​​​​

Interested and qualified investors are required to perform due diligence prior to submitting their offer, including the financial analysis and due-diligence review in the virtual deal room (VDR). All purchasers are strongly encouraged to tour the property prior to bid submission. After the initial offer deadline, the top purchasers will be invited to submit a second offer in a best-and-final round. All offers will be evaluated and either accepted or rejected at the discretion of the seller.

Lubbock

Submarket

Value-add

Investment Type

101

Keys

2017

Year Built

$114.81

Average Daily Rate

74.9%

Occupancy

$86.05

RevPAR

127.3%

RevPAR Penetration Index

$3,172,292

Room Revenue

$908,554

Net Operating Income

15 Years

Expected Franchise Term

Financials as of Trailing-Twelve-Month (TTM);Aug;2025

PROPERTY HIGHLIGHTS

Owned by a REIT, Significant Upside for Strong Operator to Reduce Expenses

  • The asset has been institutionally owned by a REIT since January 2020. The hotel is operated by a management company, with a full staff in place.

  • Based on the trailing-twelve-month (TTM) August 2025 financial statement, the hotel’s gross operating profit (GOP) was 41.8%, with a net operating income (NOI) flow-through of about $908,000 (rounded).

  • Based on a selection of similar vintage Fairfield Inn & Suites by Marriott operating statements, the hotel should achieve a stabilized GOP margin between 44.0% and 50.0%.

  • We see multiple opportunities for improvement that could lead to a collective decrease in rooms expense, specifically in the payroll department.

Consistently Strong Rooms Revenue and Market Leading Hotel

  • Since 2022, the hotel has consistently generated strong rooms revenue, averaging over $3,157,000 (rounded).

  • The hotel’s rooms revenue for the TTM period through August 2025 equated to $3,172,000 (rounded).

  • RevPAR and demand for the running-three-month period through August 2025 increased by 2.9% and 2.8%, respectively, compared to the same period last year.

  • Per the August 2025 STR report, out of seven competitive hotels, the hotel ranked second in terms of occupancy and average daily rate (ADR) and first in terms of revenue per available room (RevPAR), registering a 127.3% RevPAR penetration index.

  • Per the STR data, the hotel achieved an average RevPAR penetration level of 124.8% over the last three years, reflecting dominant market performance.

Exceptional Construction Quality, Featuring Custom Design Elements

  • The property was built with custom design elements. Following the hotel’s opening in August 2017, it was awarded Marriott's 2018 “Development Project of the Year” for the Fairfield Inn & Suites brand in North America.

  • Custom design elements include Buddy Holly artwork throughout the hotel, a spacious lobby area with a bar, and an expansive outdoor area with a covered patio, swimming pool, large-screen television, rocking chairs, and hammocks.

Excellent Location Within Canyon West

  • The property benefits from excellent visibility and accessibility off the frontage road along Marsha Sharp Freeway/Milwaukee Avenue within the Canyon West shopping center.

  • The property is one of only two hotel properties that are located within Canyon West.

  • Canyon West is anchored by national retailers, including Target, Sam’s Club, Ross, Office Depot, DSW, and Ulta, creating a dominant neighborhood retail node.

  • Milwaukee Avenue reportedly experiences traffic volumes of over 50,000 vehicles per day.

  • Additional local demand drivers include Covenant Medical Center, University Medical Center, National Ranching Heritage Center, the Depot District (Lubbock’s entertainment hub), Buddy Holly Center, American Wind Power Center & Museum, and South Plains Mall.

Fairfield Inn & Suites by Marriott Franchise

  • Twelve years remain on the hotel’s existing franchise license with Marriott.

  • Given the strong performance and construction quality, Marriott is expected to grant a new, long-term franchise agreement of 15 years.

  • Current ownership will order a change-of-ownership property improvement plan (PIP) during the due-diligence period once a buyer is selected; the initial estimate of the PIP is $10,000 per key.

  • Fairfield by Marriott’s over 30-year legacy of performance offers owners and franchisees a highly efficient economic model that delivers strong results. As the second-largest Marriott International brand, Fairfield by Marriott is a proven performer and is growing rapidly.

  • The brand consistently exceeds goals across key metrics, including guest satisfaction, RevPAR, Marriott-channel contribution, and owner satisfaction.

  • The award-winning Marriott Bonvoy loyalty program is one of the largest in the hotel industry, offering members access to more than 8,000 hotels across 30 brands and about 200 million enrolled members, making it a powerful driver of repeat bookings and brand loyalty.

Management Availability

  • The hotel is being offered free and clear of any management encumbrances, providing an investor with the flexibility to revamp the operational strategies of the current operator.

TEXAS TECH UNIVERSITY (TTU)

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The property is located six miles from Texas Tech University (TTU), which anchors Lubbock’s economy and occupies nearly 1,900 acres; the University has an annual operating budget of over $3-billion.

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A $242-million expansion and renovation of TTU’s athletic facilities, including enhancements to the 60,000-seat Jones AT&T Stadium, roughly 300,000 square feet of new and renovated player development space, and new end‑zone video displays, was delivered in 2024/25, marking the largest single investment in the program’s history; these upgrades reinforce TTU’s commitment to a prominent athletics program.

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Additional completed projects include the $45-million Bolin Hall renovation and expansion (completed in the summer of 2025); the new, $15-million Laboratory Animal Resource Center (spring of 2025); the new, $113-million Academic Sciences building (summer of 2024); the $8-million Ranch Life Learning Center (fall of 2023); and a $15-million expansion at Rip Griffin Park (winter of 2023).

EXPANDING LUBBOCK, TEXAS ECONOMY

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Lubbock is rapidly establishing itself as a manufacturing hub in West Texas, driven by strategic initiatives from the Lubbock Economic Development Alliance (LEDA). Since LEDA’s inception in 2004, over $2 billion in capital investments have been deployed within the local economy.


In 2023, Plant Agricultural Systems (2026,T-AS) announced a massive, $670-million Controlled Environment Agriculture (CEA) project in Lubbock, to feature 13.3 million square feet of advanced hydroponic production facilities on 700 acres; construction is expected to begin in 2026. The facility will create almost 1,000 full-time jobs once completed.

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Earlier this year, Leprino Foods opened its $870-million, state-of-the-art manufacturing plant on 258 acres in East Lubbock. Serviced by regional dairies throughout West Texas, roughly 200 trucks per day will be needed to service this facility.

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In 2024, X-FAB Silicon Foundries secured over $50 million in funding from the CHIPS and Science Act to expand its chip manufacturing operations in Lubbock, which will reportedly add over 150 full-time jobs once completed.


Last year, in 2024, WL Plastics opened a new, $57-million HDPE pipe manufacturing facility that created over 135 full-time jobs.

MAP

CONTACT US

Investment Sales Contacts

Eric Guerrero

Senior Managing Director, Partner, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0012
eguerrero@hvs.com

Matthew Omansky

Senior Vice President, Brokerage & Advisory
HVS
Austin
+1 (512) 842-9211
momansky@hvs.com