Key Developments

• 136-key upscale property locted in the heart of Ciudad Juarez, in proximity to the main industrial corridors and the US Consulate, which drive demand in the market.
• The property has been owned and operated by a strong regional operator, Hoteles Lucerna, that wishes to dispose of the asset. As such, there is an opportunity to rebrand and reposition the hotel.
• Ciudad Juárez is located along the US-Mexico border, accross from El Paso, Texas, and is therefore draws domestic and foreign investment.

Hospitality Market

• Mexico enjoys a position as one of the worlds leading travel destinations. It combines strong business and vacation travel sectors, and high-quality hotels and operators. 
• Ciudad Juárez has benefited over several decades of trends in Mexico’s industrial growth. Notwithstanding recent global uncertainty generated by US trade policy, the city remains well positioned to benefit from ongoing nearshoring.
• It has long attracted multinational companies in the automotive, aerospace, and electronics manufacturing industries, among others. It is also an important logistics hub.

• The Property is one of few upscale lodging options preferred by corporate executives, consultants, and long-term contractors.
• With an inventory of 136 rooms, the Property draws corporate transient travelers and groups, extended stays, and consulate-related traffic, including visa applicants and government agency officials.
• The Property offers upside that can be attained through rebranding and repositioning of the asset. Given the nature of the product, Occupancy and Average Rate performance can be improved to match that of market leaders.
• Prime location allows restaurant and bar outlets to serve local residents and cross-border visitors alike.