Land - Holiday Inn Express & Suites Dallas-Bedford Development Project

2609 Airport Freeway, Bedford, TX 76021, US

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THE OFFERING

HVS Brokerage & Advisory, as the sole and exclusive advisory firm to Ownership, is pleased to present the opportunity to acquire the strategically located 1.34-acre development site within the growing Bedford submarket of Dallas. The subject site is fully entitled to be developed as a 79-key Holiday Inn Express & Suites.

Bedford

Submarket

Land

Investment Type

$950,000

Pricing Guidance

$122.50

Average Daily Rate

76.0%

Occupancy

$93.10

RevPAR

$2,684,539

Room Revenue

$809,389

Net Operating Income

Financials as of Projection (Year Two Pro-Forma);2028/29

PROPERTY HIGHLIGHTS

Highly Desirable Holiday Inn Express & Suites Hotel Development Opportunity

  • It is rare to find a Holiday Inn Express development opportunity, especially in the high-barriers-to-entry Dallas–Fort Worth Metroplex market.

  • With over 3,200 convenient locations globally, Holiday Inn Express is everywhere guests need to be, and the brand is committed to delivering more where it matters most through consistent experience, considered design, and value-rich essentials.

  • Upon development and approval, an investor can expect a new, long-term, 20-year franchise agreement with InterContinental Hotels Group (IHG).

  • In 2023, IHG’s booking channels represented an average of 86.4% of Holiday Inn Express reservations; moreover, IHG One Rewards generated an average of 59.4% of bookings at Holiday Inn Express hotels during the same period.

  • The award-winning IHG® Rewards Club loyalty program is one of the largest in the hotel industry, offering members more choices to redeem their points than any other hotel loyalty program in the world. Serving over 100 million enrolled members worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.

Strong Market Fundamentals

  • Per the STR Trend Report, the competitive submarket, consisting of seven upper-midscale and upscale limited-service and extended-stay hotels, achieved occupancy and average daily rate (ADR) levels of 61.6% and $98.76, respectively, resulting in $60.97 RevPAR for the trailing-twelve-month (TTM) period ending March 2025.

  • Once developed, as the newest hotel in the competitive set, it will be deemed superior to its competitors in terms of quality and guestroom product.

  • Based on HVS pro-forma projections, stabilized rooms revenue is anticipated to exceed $2.9 million, with a net operating income (NOI) flow-through of over $1,150,000 (rounded), resulting in a RevPAR of over $102.

Excellent Location Among Strong Corporate & Leisure Demand Generators

  • The subject site is strategically located within the city of Bedford near the interchange of State Highways 121 and 183, proximate to the growing Dallas/Fort Worth International Airport (DFW).

  • The subject site is less than 20 minutes away from Six Flags Over Texas, Six Flags Hurricane Harbor, Globe Life Rangers Ballpark, and Dallas Cowboys’ AT&T Stadium.

  • Available dining options nearby include Pappadeaux, Saltgrass Steakhouse, Starbucks, Bedford Ice House, and On the Border Mexican Grill & Cantina.

  • The nearby Grapevine Mills shopping mall features over 180 stores across its 1.8 million square feet of retail space; it is anchored by H&M, Neiman Marcus Last Call, Saks OFF Fifth, Disney Outlet, LEGOLAND Discovery Center, and the 30-theatre AMC Grapevine Mills.

  • Corporate demand generators in the area include Texas Health HEB Hospital, State National Companies, Legacy Housing Corporation, and the Carter BloodCare Bedford office.

Expanding Bedford Market

  • Bedford is centrally located in the Dallas–Fort Worth Metroplex, about 14 miles from Downtown Fort Worth (to its west) and 22 miles from Downtown Dallas (to its east) along State Highway 121.

  • Bedford has established itself as an important suburb of the Metroplex region with its solid base of medical providers, small businesses, national retailers, and restaurants.

  • In 2024, Bedford welcomed 60 new businesses, contributing to a more vibrant local economy.

  • Over the past five years, sales tax revenue has risen by more than 36%, highlighting the city’s ongoing economic strength and vitality.

  • Major developments currently underway in Bedford include:

    • Bedford Commons: This ambitious, 30-acre project has been designed to create a vibrant town center that will feature a mix of residential and commercial spaces, including single-family homes, retail shops, public spaces, and eco-friendly features. Plans include walking paths, preserved legacy trees, and a plaza for events like farmers' markets and performances.

    • Campus West (Gateway Village): Located on an 18.5-acre property, this mixed-use development includes 106 townhomes and a commercial area anchored by a Sprouts Farmers Market. The project also features an 18,000-square-foot open plaza for community events and activities.

    • Crossroad East Development: This residential project is part of the Campus West area and includes 106 townhomes with walking trails, open spaces, park benches, and a water retention pond with a fountain. It aims to provide affordable housing options while fostering community growth.

Significant Upside for Developer to Exit

  • The subject site presents an opportunity for a developer to construct a Holiday Inn Express & Suites hotel in the highly sought-after Dallas–Fort Worth Metroplex, with a potentially attractive exit capitalization rate.

  • Following construction and stabilization of operations, the hotel would be a desired investment for the comprehensive pool of regional and national investors interested in premium-branded hotel investments.


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CONTACT US

Investment Sales Contacts

Eric Guerrero

Senior Managing Director, Partner, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0012
eguerrero@hvs.com

Matt Almy

Senior Associate, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0006
malmy@hvs.com