Consistently Strong Rooms Revenue

• Since 2022, the hotel has consistently generated strong rooms revenue, averaging over $2,300,000 (rounded) and showcasing the growth that has been present in this Lubbock submarket.

• The hotel’s year-to-date rooms revenue through April 2025 increased 18.97%, compared to what was earned during the same period last year.

Underperforming Hotel Opportunity for an Experienced Owner/Operator to Improve Performance

• Per the March 2025 STR report, the hotel ranked fourth out of five competitive hotels in terms of average daily rate (ADR) and RevPAR, registering an 80.0% RevPAR penetration index.

• If the hotel were to capture its fair share of market demand, at a RevPAR index of 100.0%, it would be able to generate close to $3.0 million in rooms revenue.

Recently Renovated, Minor Change-of-Ownership PIP Expected

• Over the last two years, current ownership has invested in upgrades and renovations throughout multiple areas of the property, thus; a minor change-of-ownership property improvement plan (PIP) is expected.

Excellent Location near West Medical Center

• The property benefits from excellent visibility and accessibility off the frontage road along Marsha Sharp Freeway/U.S. Highway 82, within the Lubbock Medical District and proximate to Covenant Health, Covenant Children’s Hospital, and University Medical Center.

• Covenant Health is the largest healthcare institution in the West Texas/eastern New Mexico region, serving a 62-county area with a population of over 1.2 million people.

Texas Tech University (TTU)

• The property is located near Texas Tech University (TTU), which anchors Lubbock’s economy and occupies nearly 1,900 acres; the University has an annual operating budget nearing $2 billion.

• A $242-million expansion and renovation project of TTU’s athletic facilities, inclusive of the 60,000-seat Jones AT&T Stadium, 300,000 square feet of state-of-the-art player development space, and new end-zone screens, was completed last year. These updates solidify TTU’s commitment to maintain a prominent athletics program.

 Expanding Local Economy

• Lubbock is rapidly establishing itself as a manufacturing hub in West Texas, driven by strategic initiatives from the Lubbock Economic Development Alliance (LEDA). Since LEDA’s inception in 2004, over $2 billion in capital investments have been deployed within the local economy.

• Leprino Foods is nearing completion of its $870-million, state-of-the-art manufacturing plant on 258 acres in East Lubbock. Once the facility becomes fully operational later this year, it will reportedly create 600 full-time jobs. Serviced by regional dairies throughout West Texas, roughly 200 trucks per day will be needed to service this facility.

• Last year, X-FAB Silicon Foundries secured over $50 million in funding from the CHIPS and Science Act to expand its chip manufacturing operations in Lubbock, which will reportedly add over 150 full-time jobs once completed.