The property benefits from exceptional visibility along a major throughway, directly across from Texas Tech University (TTU), which anchors Lubbock’s economy across nearly 1,900 acres and operates with an annual budget exceeding $3 billion.
THE OFFERING
HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, is pleased to present the opportunity to acquire the 82-key Staybridge Suites Lubbock - University Area, an upscale, extended-stay hotel asset in Lubbock, Texas. Offered at a price below replacement cost, an investor should be able to turn around operations by revitalizing sales and marketing initiatives, recapturing the hotel’s competitive advantage, following the completion of the change-of-ownership property improvement plan (PIP).
PROPERTY HIGHLIGHTS
Stable Historical Performance, Three-Year-Average Rooms Revenue of $2 Million
Since 2022, the hotel has averaged top-line rooms revenue of $2,060,000 (rounded).
TTM Rooms Revenue of $2.18 Million
Per the trailing-twelve-month (TTM) data through November 2025, the hotel earned $2,180,000 (rounded) in rooms revenue, leading to a $73 RevPAR.
Stabilized Rooms Revenue of $2.4+ Million Projected
Per the HVS pro forma, the hotel’s stabilized rooms revenue is projected to exceed $2.4 million, with a net operating income (NOI) flow-through of $800,000 (rounded).
12-Year Staybridge Suites License Agreement Expected
Upon franchisor approval and completion of the brand-mandated change-of-ownership PIP, investors can expect a new, 12-year license agreement with InterContinental Hotels Group (IHG).
The PIP report has been ordered and is available in the virtual deal room (VDR).
Ideal Opportunity for Experienced Owner/Operator
The 82-key count is considered an ideal size for an experienced owner/operator, offering a manageable platform to reposition operations post renovation and drive revenue and NOI flow-through growth.
Absentee Ownership with Third-Party Management
The hotel is currently operated by a third-party management company with full staffing in place. Significant upside exists for a more hands-on owner/operator to restructure operations and implement cost controls.
Per the profit-and-loss (P&L) statements from 2022 through 2024, the hotel averaged a gross operating profit (GOP) of 31.9%. Comparable operating statements for similar hotel assets indicate that the average GOP should be between 44.0% and 48.0%.
Opportunities exist to reduce rooms expense and administrative & general (A&G) costs, particularly payroll, to strengthen cash flow.
Underperforming Asset with Upside Potential
Per the November 2025 STR report, the hotel ranked fifth out of seven competitive hotels in terms of average daily rate (ADR) and RevPAR.
Following the brand-mandated renovation, an experienced operator will be able to implement aggressive sales strategies to improve occupancy and top-line performance.
Offered Below Replacement Cost
This opportunity presents an investor with the ability to acquire the property at a price well below replacement cost.
To construct a similar extended-stay hotel asset with comparable amenities, the estimated all-in investment would be a minimum of $150,000 per key.
Desirable Extended-Stay Hotel Operation
Staybridge Suites by IHG is a leading upscale extended-stay brand, with proven resilience through economic cycles.
The all-suite design promotes guest independence, reducing housekeeping costs and supporting higher profitability. This model enables strong GOP margins and NOI flow-through.
Expanding Local Economy
Lubbock is rapidly emerging as a manufacturing hub in West Texas, supported by the Lubbock Economic Development Alliance (LEDA), which has driven over $2 billion in capital investment since 2004.
Major projects include the following:
$670-million Controlled Environment Agriculture (CEA) facility by Plant Agricultural Systems (construction to begin in 2026, creating roughly 1,000 jobs)
$870-million Leprino Foods manufacturing plant (built in 2025, employing more than 600 people)
$50-million X FAB Silicon Foundries expansion (completed in 2024, creating approximately 150 jobs)
$57-million WL Plastics HDPE pipe facility (constructed in 2024, creating roughly 135 jobs)
Management Availability
The hotel is offered free and clear of management encumbrances, providing an investor with the flexibility to revamp the operational strategies of the current operator.
TEXAS TECH UNIVERSITY (TTU)
Additional completed projects include the $45-million Bolin Hall renovation and expansion (completed in the summer of 2025); the new, $15-million Laboratory Animal Resource Center (spring of 2025); the new, $113-million Academic Sciences building (summer of 2024); the $8-million Ranch Life Learning Center (fall of 2023); and a $15-million expansion at Rip Griffin Park (winter of 2023).
PHOTO GALLERY
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CONTACT US
Investment Sales Contacts

James Rebullida
Senior Vice President, Brokerage & AdvisoryHVS
Houston
+1 (713) 955-5580
jrebullida@hvs.com

Eric Guerrero
Senior Managing Director, Partner, Brokerage & AdvisoryHVS
Houston
+1 (713) 955-0012
eguerrero@hvs.com
