Staybridge Suites Lubbock - University Area

2515 19th Street, Lubbock, TX 79410, US

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THE OFFERING

HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, is pleased to present the opportunity to acquire the 82-key Staybridge Suites Lubbock - University Area, an upscale, extended-stay hotel asset in Lubbock, Texas. Offered at a price below replacement cost, an investor should be able to turn around operations by revitalizing sales and marketing initiatives, recapturing the hotel’s competitive advantage, following the completion of the change-of-ownership property improvement plan (PIP).

Lubbock

Submarket

Value-add

Investment Type

82

Keys

1999

Year Built

$114.23

Average Daily Rate

62.9%

Occupancy

$71.88

RevPAR

$2,151,463

Room Revenue

12 Years

Expected Franchise Term

Financials as of Trailing-Twelve-Month (TTM);Oct;2025

PROPERTY HIGHLIGHTS

​​​​​​​Stable Historical Performance, Three-Year-Average Rooms Revenue of $2 Million

  • Since 2022, the hotel has averaged top-line rooms revenue of $2,060,000 (rounded).

TTM Rooms Revenue of $2.18 Million

  • Per the trailing-twelve-month (TTM) data through November 2025, the hotel earned $2,180,000 (rounded) in rooms revenue, leading to a $73 RevPAR.

Stabilized Rooms Revenue of $2.4+ Million Projected

  • Per the HVS pro forma, the hotel’s stabilized rooms revenue is projected to exceed $2.4 million, with a net operating income (NOI) flow-through of $800,000 (rounded).

12-Year Staybridge Suites License Agreement Expected

  • Upon franchisor approval and completion of the brand-mandated change-of-ownership PIP, investors can expect a new, 12-year license agreement with InterContinental Hotels Group (IHG).

  • The PIP report has been ordered and is available in the virtual deal room (VDR).

Ideal Opportunity for Experienced Owner/Operator

  • The 82-key count is considered an ideal size for an experienced owner/operator, offering a manageable platform to reposition operations post renovation and drive revenue and NOI flow-through growth.

Absentee Ownership with Third-Party Management

  • The hotel is currently operated by a third-party management company with full staffing in place. Significant upside exists for a more hands-on owner/operator to restructure operations and implement cost controls.

  • Per the profit-and-loss (P&L) statements from 2022 through 2024, the hotel averaged a gross operating profit (GOP) of 31.9%. Comparable operating statements for similar hotel assets indicate that the average GOP should be between 44.0% and 48.0%.

  • Opportunities exist to reduce rooms expense and administrative & general (A&G) costs, particularly payroll, to strengthen cash flow.

Underperforming Asset with Upside Potential

  • Per the November 2025 STR report, the hotel ranked fifth out of seven competitive hotels in terms of average daily rate (ADR) and RevPAR. 

  • Following the brand-mandated renovation, an experienced operator will be able to implement aggressive sales strategies to improve occupancy and top-line performance.

Offered Below Replacement Cost

  • This opportunity presents an investor with the ability to acquire the property at a price well below replacement cost.

  • To construct a similar extended-stay hotel asset with comparable amenities, the estimated all-in investment would be a minimum of $150,000 per key.

Desirable Extended-Stay Hotel Operation

  • Staybridge Suites by IHG is a leading upscale extended-stay brand, with proven resilience through economic cycles.

  • The all-suite design promotes guest independence, reducing housekeeping costs and supporting higher profitability. This model enables strong GOP margins and NOI flow-through.

Expanding Local Economy

  • Lubbock is rapidly emerging as a manufacturing hub in West Texas, supported by the Lubbock Economic Development Alliance (LEDA), which has driven over $2 billion in capital investment since 2004.

  • Major projects include the following:

    • $670-million Controlled Environment Agriculture (CEA) facility by Plant Agricultural Systems (construction to begin in 2026, creating roughly 1,000 jobs)

    • $870-million Leprino Foods manufacturing plant (built in 2025, employing more than 600 people)

    • $50-million X FAB Silicon Foundries expansion (completed in 2024, creating approximately 150 jobs)

    • $57-million WL Plastics HDPE pipe facility (constructed in 2024, creating roughly 135 jobs)

Management Availability

  • The hotel is offered free and clear of management encumbrances, providing an investor with the flexibility to revamp the operational strategies of the current operator.

TEXAS TECH UNIVERSITY (TTU)

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The property benefits from exceptional visibility along a major throughway, directly across from Texas Tech University (TTU), which anchors Lubbock’s economy across nearly 1,900 acres and operates with an annual budget exceeding $3 billion.

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In 2024/25, TTU completed a $242-million expansion of its athletic facilities, including upgrades to the 60,000-seat Jones AT&T Stadium, 300,000 square feet of new and renovated player development space, and new end‑zone video displays—the largest single investment in program history.

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Additional completed projects include the $45-million Bolin Hall renovation and expansion (completed in the summer of 2025); the new, $15-million Laboratory Animal Resource Center (spring of 2025); the new, $113-million Academic Sciences building (summer of 2024); the $8-million Ranch Life Learning Center (fall of 2023); and a $15-million expansion at Rip Griffin Park (winter of 2023).

MAP

CONTACT US

Investment Sales Contacts

James Rebullida

Senior Vice President, Brokerage & Advisory
HVS
Houston
+1 (713) 955-5580
jrebullida@hvs.com

Eric Guerrero

Senior Managing Director, Partner, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0012
eguerrero@hvs.com