Value-Add Opportunity

• This bank-owned/REO property offers significant upside with the ability to redevelop, renovate, and/or reposition the hotel.

Attractive Pricing

• The asset is priced well below replacement cost, at $12,200 per key.

Current Operating Status

• The hotel was closed in September 2024, and the property has since remained vacant, presenting a new investor with a clean slate.

Ideal for Owner/Operator

• With a manageable 47-room footprint, the hotel would be ideal for a hands-on owner/operator or a first-time investor seeking lower overhead.

Flexible Branding

• As a non-operating hotel with no current franchise affiliation, an investor would be able to newly brand or operate the hotel independently.

Market Performance

• Per the June 2025 STR trend report, the selected competitive set of hotels achieved the following performance metrics:

  • 52.9% occupancy

  • $73.46 average daily rate (ADR)

  • $38.85 revenue per available room (RevPAR)

Additional Income

• The property includes four EV charging stations, which historically generated approximately $5,000 (rounded) in annual revenue.

Locational Advantage

• Junction, Texas, lies along Interstate 10, about 105 miles northwest of San Antonio and roughly 125 miles northwest of Austin.

  • Junction serves as a retail and tourism hub for those visiting South Llano River State Park.

  • Public administration, education, healthcare, light manufacturing, agriculture, retail, banking, and professional services also contribute to the local economy.

Demand Drivers

• Strong hunting tourism exists in this area, with deer hunters contributing significantly to lodging demand.

• Fishing in the Llano River is popular, bolstered by the Texas Parks & Wildlife Guadalupe Bass Restoration Initiative.

Market Dynamics

• Limited hotel supply and steady transient demand should support performance continuity and a clear path to occupancy gains following the property’s renovation.