THE OFFERING
HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, is pleased to present the opportunity to acquire the 66-key Quality Inn Eastland I-20 in Eastland, Texas. The property is currently owned by an out-of-area investor and operated with an inexperienced manager who resides at the property, creating a compelling opportunity for a hands-on, growth-oriented owner/operator to improve operational efficiencies and drive performance.
PROPERTY HIGHLIGHTS
Year-over-Year Rooms Revenue Growth with Meaningful RevPAR Upside
The hotel has demonstrated a consistent upward trend in rooms revenue since 2023, increasing from $863,000 (2023) to $1,048,000 (2024) and $1,115,000 (2025), representing a 13.7% compound annual growth rate (CAGR), despite operating at a well-below-market RevPAR penetration level.
Per the December 2025 STR report, the hotel’s RevPAR penetration index was 63.2%, significantly underperforming its competitive set, which indicates that material upside exists through improved rate strategy and active management.
If the hotel were to match its market RevPAR, rooms revenue would reach over approximately $1,765,000, translating to a rooms revenue multiplier (RRM) of 2.49x, further representing the meaningful top-line upside without reliance on new supply or market growth.
Two Onsite Apartments & Twelve Kitchenette Rooms
The property consists of 71 total keys, of which 66 are currently rentable.
Five guestrooms are configured as two onsite apartments:
One apartment represents a fully-built-out, two-bedroom, one-bath unit (occupying four guestrooms) with full kitchen and living area, currently occupied by the manager.
The other is a single-room apartment unit that is currently used by staff.
The property also features 12 kitchenette rooms, enhancing the hotel’s ability to capture extended-stay and workforce lodging demand, particularly attractive for energy-, construction-, and project-based travelers requiring longer-term accommodations.
Property Renovations & Capital Improvements
The property has undergone significant renovations since 2021, including the following:
New LVT flooring throughout all public areas and first-floor guestrooms (2021)
Installation of brand-approved carpet in 33 second-floor guestrooms (2021)
New vanities and vanity mirrors in all guestrooms (2021)
Replacement of all mattresses (2021/22)
New washers and dryers in the guest laundry room (2022)
New in-room refrigerators, microwaves, and FF&E (within the last four years)
Upgraded furniture and design elements in the lobby and breakfast area (2021/22)
Full replacement of the roofing system (2019/20)
Additional Revenue-Stream Optionality: Event Space and F&B
The property features a large banquet/conference hall, allowing for the ability to host corporate meetings, training sessions, local events, and/or private functions, and providing incremental revenue opportunities beyond traditional rooms revenue.
The property also contains the infrastructure of a former full-service bar and kitchen, previously operated by past ownership, offering new ownership the option to reactivate the limited food-and-beverage (F&B) operation, lease the space, or reposition it for alternative use.
Stable Interstate Demand with Diverse Local Economic Drivers
Transient Interstate Business
As noted previously, the property benefits from strong visibility and accessibility along I-20. According to TxDOT, over 27,000 vehicles travel this segment daily.
Located at the primary eastbound exit serving Eastland, the property captures pass-through leisure and commercial traffic traveling between Abilene and the Dallas-Fort Worth Metroplex, as well as long-haul I-20 corridor travelers.
Local and Regional Economic Drivers
Eastland supports a stable base of local commercial activity driven by healthcare services, regional construction activity, energy-related businesses, and industrial employers.
The diversified demand profile provides consistent weekday occupancy support, complementing transient interstate-related volume.
Proven Market Revenue Levels Support Upside Opportunity
The Eastland lodging market has demonstrated strong and consistent revenue performance among branded competitors.
The Best Western Eastland reported rooms revenue of $2.76 million (rounded) in 2025, with an average of over $2.44 million annually recorded since 2022.
La Quinta Inn & Suites by Wyndham Eastland reported approximately $2.01 million (rounded) in rooms revenue in 2025, averaging roughly $2.02 million annually since 2022.
The only other branded hotel in the market, the 30-key Super 8 Eastland, features exterior corridors and operates as an economy-class, budget-oriented hotel.
The sustained performance of the interior-corridor hotel assets demonstrates the depth of lodging demand within Eastland and supports continued rate growth potential. Given the hotel’s 63.2% RevPAR penetration index, there remains meaningful opportunity to increase market share through improved revenue management and active ownership.
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