Motel 6/Studio 6 Hammond LA – I 12 – I 55

2010 South Morrison Boulevard, Hammond, LA 70403, US

Execute Confidentiality Agreement

THE OFFERING

Jennifer Stein Real Estate Inc., as the sole and exclusive advisory firm to ownership, is pleased to present the opportunity to acquire the 96-key, dual-branded Motel 6/Studio 6 Hammond, a limited-service and extended-stay hotel asset in Hammond, Louisiana. A more hands-on owner/operator will have the opportunity to acquire a recently converted hotel in good physical condition, with upside to restructure the hotel’s operations by improving revenues and increasing net operating income (NOI) flow-through.

Hammond; Louisiana South Area

Submarket

Value-add

Investment Type

96

Keys

1992

Year Built

$53.05

Average Daily Rate

54.3%

Occupancy

$28.80

RevPAR

Financials as of Trailing-Twelve-Month (TTM);Aug;2026

PROPERTY HIGHLIGHTS

Attractive Basis Below Replacement Cost & Onsite Owner’s Apartment

  • The property is offered at an attractive basis of $41,615 per key, well below replacement cost.

  • An onsite two-bed/two-bath owner’s apartment provides additional flexibility for an owner/operator.

Recently Converted Dual-Branded Asset

  • In 2024, current ownership converted the property to a 45-key Motel 6, which opened in April 2024, and a 51-key Studio 6, which opened in June 2024, with over $1 million invested in a property improvement plan (PIP) as part of the conversion.

  • The complementary economy and extended-stay offerings allow the dual-branded hotel to capture both transient interstate demand at the Motel 6 and longer-stay medical, university, and industrial demand at the Studio 6.

Market-Leading Competitive Performance

  • Per the August 2026 STR report, the Motel 6 registered a trailing-twelve-month (TTM) occupancy penetration index of 113.5%, while the Studio 6 achieved an occupancy penetration index of 109.4%.

  • Over the same TTM period, the Motel 6 and Studio 6 increased their RevPAR penetration levels by 11.2% and 41.7%, respectively.

Increasing Rooms Revenue Trend

  • Combined rooms revenue totaled $995,298 in 2025, the first full year under both brands, and $1,009,315 for the TTM period through August 2026, reflecting a 3.4% increase over the prior TTM period.

  • Through September 2026, combined rooms revenue increased by 1.9% over the same period in 2025, led by a 10.9% gain at the Studio 6.

  • Based upon HVS’s pro-forma projections, combined stabilized revenue is anticipated to reach $1.16 million (rounded) in 2029, with NOI equating to roughly $444,000 (rounded).

Strong Occupancy with Meaningful Rate Upside

  • Both hotel components lead their competitive sets in occupancy but price below them, having registered TTM average daily rate (ADR) penetration indexes of 91.5% (Motel 6) and 84.5% (Studio 6).

  • Holding occupancy at current levels and increasing rates closer to their respective competitive set’s ADR would add approximately $139,000 (rounded) in annual rooms revenue, with upside available through more aggressive sales tactics and effective yield-management strategies.

Strategic Location Supported by Diverse Demand

  • The property is located along South Morrison Boulevard near the interchange of Interstate 12 (I-12) and Interstate 55 (I-55) in Hammond, Louisiana, between Baton Rouge and New Orleans.

  • Southeastern Louisiana University, with Fall 2026 enrollment of 15,492 students, and North Oaks Health System, which recently completed a $50-million specialty clinic, provide significant education- and healthcare-related demand.

  • Industrial and logistics demand generators include Medline, which has a 650,000-square-foot distribution center in Hammond, and Graham Packaging, which is undergoing a $35-million plant enhancement that is slated for completion in 2027.

MAP

CONTACT US

Investment Sales Contacts

Andrew Frosch

Senior Managing Director, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0138
afrosch@hvs.com
TX RE Lic: 617531

Matt Almy

Senior Associate, Brokerage & Advisory
HVS
Houston
+1 (713) 955-0006
malmy@hvs.com
TX RE Lic: 9007650

CONTACT

Jennifer Stein Real Estate Inc.
LA RE Lic: Brok995713229-CORP
Jennifer Stein, Broker
LA RE Lic: Brok.0995688204-Act
+1 (213) 446-5366
Jstein@jenniferstein-realestate.com